The charm and success of SMS marketing highly depends on its short messaging aspect, and actionable links. In our experience, the most effective campaigns are short and precise when it comes to the content. Furthermore, the message offers a quick actionable benefit to the customer.
SMS marketing is a highly potent tool of marketing and even administration. Both of these aspects can be utilised profitably when it comes to cafes and restaurants. These businesses are highly people oriented as they provide a service and seek to retain their customers over long durations of time. Here is a list of ways to keep your customers delighted through SMS marketing:
- From Quiet time to Busy time, instantly
Due to the high efficiency of SMS marketing in terms of open rate and accessibility, you can turn around a quiet day into a bustling night. SMS is a great way to introduce new deals on the spot and draw in your clientele. For instance, if you’re offering a free bottle of wine for any bookings of over 4 people, this message will be seen instantly by the recipient and they can act upon it.
- A Glimpse of the Menu
This is a great way to generate interest and build your customer’s appetite. You could publish the day’s special in the SMS and above all, you can include a direct link to your menu. Over 15 million Australians own smartphones, which is most certainly an opportunity to lead them directly to the official website where they can browse the entire menu and make bookings.
If you’d like to know more about how SMS marketing can help your cafe or restaurant, we would be happy to provide the needed information.