Working both ways to ensure smooth business activities

Double marketing is the practice that is used nearly in all types of businesses. What it essentially means is that you are communicating with your supplier and your customers via SMS marketing techniques. Sounds a bit odd? Let us tell you more.

This is the concept of double marketing is best explained through the example of recruitment businesses that have to maintain consistent communication with both, the pool of candidates that they have, and the companies that recruit these candidates and give these agencies their commission. In saying this, we have found out that many recruitment agencies are not yet fully utilising this hidden gem of potential that comes at a very small price compared to other marketing techniques involving many thousands of dollars each month.

When Marketing to the Job Providing Organisations:

When recruiters have established a list of organisations that they constantly supply to, they can formulate a list of such similar clients. This can be done on the basis of industry. For instance, a large catering company that is constantly looking for chefs and kitchen hands to work casually or permanently. And once any given person leaves their current job, the recruitment agency can then inform the respective industry’s clients about this candidate. This can be done instantly through a text, giving a link to further clarify any needed information.

Organisations (clients) can benefit greatly from this service too as they are promptly informed about a new candidate. This leads to efficiency and a close relationship between the recruitment agency and the client.

When Marketing to the Job Seekers:

The process of marketing to the job seekers is equally advantageous. This is so because, without a legitimate pool of qualified and experienced candidates, the agency would run out of business. SMS marketing helps to keep such candidates informed and active on the list. It’s a great way to constantly inform them about new opportunities and maintain a close relationship with the job seekers.

This is just one instance of how SMS marketing can transform your business in phenomenal ways. To know more, simply drop us an email or call us.

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Keywords are not only an online or TV phenomena. It is a widely used concept throughout various SMS campaigns. However, the way keywords are applied into SMS marketing can vary from how they are used on the internet. Online platforms are supported by keywords when a user is searching for a particular topic (enters the keyword), this can lead them to multiple webpages with the relevant information and provide them a clearer idea about more relevant keywords.

In the case of SMS marketing, a keyword enables the company to receive short responses from their customers. For instance “STOP” can be used as a keyword to unsubscribe to the SMS service in question. Many other features can be unlocked through the use of keywords.

Here are some keyword examples:

• If you are selling electronics and it is the season of sales and offers, your customers can find what they are looking for by sending the pre-determined keywords. For instance, your message could illustrate “Special Offers” on “TV” “Music Systems” and so on. If the customer replies with “TV” you could send them the top offers in the next SMS for them to get a general idea about the type of offers in store.

• Keywords can also be sent as method of reminding customers about abandoned shopping carts that they might have forgotten about. If your customer is registered with you, you could them a gentle reminder about the online cart. They can reply to opt out of receiving such a reminder or proceed to the website through the mentioned link.

• Another way of encouraging customer involvement is via contests that can be played via SMS. Customers can be asked to answer simple questions or merely enter the contest by sending through the words “Enter”. This asks them for very little time, at the same time it establishes a two way communication between the seller and the buyer.

To know more about keywords and how they can benefit you, call SMS Solutions Australia today.

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