Author: Admin

Crafting the Ideal SMS Marketing Message in 2017

Admin

SMS marketing is changing how businesses are communicating with their customers. Not only does it provide a means of instant communication, it also offers 98% open rate shortly after they are received by their recipients. If you’re looking for a way to quickly communicate with your customers about any special deals or events, SMS marketing is the most ideal and affordable tool out there.

In this article we will take a look at some key points that marketers and business owners should keep in mind while formulating SMS marketing messages:

  • Short and Snappy

We have stressed on this point in an earlier article as well. This should always be a primary consideration because your customers don’t always have time to read through yet another promotional message. So make sure that it is short and snappy- all the required information in the least amount of words as possible.

  • Targeting your Customers

Would you try to sell a home to a 20 year old? The chances of a 20 year old considering property rates is quite thin. What we are getting is at, when we target our campaign to the right audience; you are likely to have a successful campaign. Allow your customers to opt in and opt out of promotional messages. This will save you from looking like a pushy salesman and help you to focus on those customers who are really interested.

  • Introduce Yourself

Mention the name of the business right away (in the start of the message), this gives customer an option if they want to read on further or not.

  • Saying the Right Things

We urge our clients to use professional language and avoid using any popular abbreviations or slang words. While your company might endeavour to seem cool, the use of such language only damages the credibility of the business in the eyes of the reader.

  • Actionable Messages

Make sure to include a call to action in your message so that the customer knows how to interact with the message in question. It can either be requesting them to call on a certain number, or reply with a few letters.

These tips are just a high level analysis of the text that we have come across in the recent times. For more information about SMS Marketing, don’t hesitate to drop us an email with your questions.

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SMS marketing

Targeting the Millennial Population?

Admin

Here’s what not to do…

The millennial population in Australia is characterised by two major appeals. They are capable of high-paying jobs, and they love to spend what they make. This makes them quite a sought after group of consumers for most businesses. And their heavy use of smartphones creates a solid opportunity for marketers to utilise this channel of direct communication, which has a 96% open rate.

The high open rates and the proximity of communication makes this a platform that should be used with utmost care and responsibility. What this means is, pushy sales offers and annoying frequency of messages can cause catastrophic failure of such campaigns.

Here is a list of ethics marketers can follow to ensure that SMS marketing campaigns run for long durations with success:

  • Reduce the frequency:
    According to a recent study, it was found that 82% of smartphone users would like to receive messages no more than twice a month from a particular brand. If you are anywhere close to this limit with a chance of exceeding it, take a reality check now!
  • Always Give A Way Out:
    Before we get into the other aspects of the SMS marketing ethos, the most important one is to give them an opportunity to “unsubscribe” or “OPT OUT”. This makes users feel less harassed and gives them control over the incoming messages.
  • No time for long dramas:
    A short and sweet message always captures people’s attention. Whatever offers you need to communicate can be done through your website and in store. But a simple “we miss you since your last purchase” can create a friendly relationship and urge the customer to come back one more time.

There are many more points that you need to consider to avoid a disastrous campaign. Maybe that’s why it pays off to have professionals handle it.

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The Power of Key Words

The Power of Key Words

Admin

Keywords are not only an online or TV phenomena. It is a widely used concept throughout various SMS campaigns. However, the way keywords are applied into SMS marketing can vary from how they are used on the internet. Online platforms are supported by keywords when a user is searching for a particular topic (enters the keyword), this can lead them to multiple webpages with the relevant information and provide them a clearer idea about more relevant keywords.

In the case of SMS marketing, a keyword enables the company to receive short responses from their customers. For instance “STOP” can be used as a keyword to unsubscribe to the SMS service in question. Many other features can be unlocked through the use of keywords.

Here are some keyword examples:

  • If you are selling electronics and it is the season of sales and offers, your customers can find what they are looking for by sending the pre-determined keywords. For instance, your message could illustrate “Special Offers” on “TV” “Music Systems” and so on. If the customer replies with “TV” you could send them the top offers in the next SMS for them to get a general idea about the type of offers in store.
  • Keywords can also be sent as method of reminding customers about abandoned shopping carts that they might have forgotten about. If your customer is registered with you, you could them a gentle reminder about the online cart. They can reply to opt out of receiving such a reminder or proceed to the website through the mentioned link.
  • Another way of encouraging customer involvement is via contests that can be played via SMS. Customers can be asked to answer simple questions or merely enter the contest by sending through the words “Enter”. This asks them for very little time, at the same time it establishes a two way communication between the seller and the buyer.

To know more about keywords and how they can benefit you, call SMS Solutions Australia today.

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SMS Marketing Campaign

Factors That Influence The Success of An SMS Marketing Campaign

Admin

Planning The Most Effective Campaign Is Only Achieved By Keeping The End Goal In Mind

Effective SMS marketing campaigns are being rapidly adopted by all types of businesses. They prove particularly helpful for retailers, restaurants, pubs, nightclubs and so on. However, they are not limited to promotion and marketing. They can also form an integral part of employee administration.

In our previous articles we examined the different ways of planning an effective SMS marketing campaign by focusing on key aspects that ensure positive and profitable outcomes. In this article, we will take a closer look at measuring the SMS campaign success.

Here is what success may look like:

  • Cross linking customers to social media pages and increasing traffic on the company website.
  • Informing customers about time sensitive deals and supporting impulse buying behaviour.
  • Service providers can save time and money by asking for appointment confirmations via an effective SMS campaign.
  • Invite the right amount of crowd to your restaurant, nightclub or bar on special occasions and in the light of special deals.

While these are the expected outcomes, you cannot always wait till the final outcome to judge the responsiveness and measure the SMS campaign success. That is exactly why we have compiled a small list of iterative observations that you can make as you go:

  • Always offer your customers an opt-out from receiving ongoing communications. The rate of opt-out can help you determine whether your content and targeting is effective.
  • Website analytics can help you to quantify the click through rates if you’ve been circulating website URLs through the text messages.
  • Alter your contact list based on messages that are not being delivered. These numbers have most likely been disconnected and create additional costs.
  • Conversion can also be observed by examining the number of visitors that made a purchase that was encouraged by the SMS campaign.

Our team of SMS marketing experts would be more than happy to give you more detailed information that is specific to your type of business. To know more about setting up a campaign, give us a call on 1800 823 859 for a free quote.

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SMS Marketing - Spring & Christmas Sale Frenzies

Coordinate Business and Operations During Peak Seasons

Admin

(Spring and Christmas sale frenzies)

As the final quarter of the year approaches, it can be a great opportunity to turn to more streamlined approaches to marketing and operations. The festive seasons are characterised by massive spikes in sales, especially when it comes to retail and hospitality businesses. SMS marketing is the perfect tool for communicating with prospective and return customers.

(more…)

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SMS Marketing

The Ideal SMS Marketing Campaign

Admin

While SMS Solutions Australia can provide you seamless effective solutions for your SMS campaign, we can also guide you through what kind of messages you need to send out and how to devise a fruitful SMS marketing campaign in Australia. Here are some tips to create and implement effective SMS marketing campaigns that will create traction on your website and invite customers to make repeat purchases: (more…)

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Social Media Marketing vs SMS Marketing | SMM Vs SMS

Social Media Marketing vs SMS Marketing – Which is the Quickest Way to Reach Your Customers?

Admin

While we can all agree that Social Media is the new best thing with its massive innovation rate and multiplying users; SMS marketing is far more efficient and reliable. Reading an SMS and viewing your social media feed can both be done on your mobile phone. However, the question arises when we judge the credibility of marketing messages on social media outlets and your personal SMS inbox.

(more…)

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SMS Marketing- The Master Tool for Enhancing Brand Connection

SMS Marketing – The Master Tool for Enhancing Brand Connection

Admin

We live in a time where mobile phone users wouldn’t even fail to carry their devices to the facilities. Such is the potential of SMS marketing. Bulk SMS providers are just the people you need for such a job.

Make a difference:

The first step to hitting the spot with SMS marketing is to procure some personal information about the customers, beyond their names and phone numbers. Remembering their birthdates or buying preferences is a great starting point. (more…)

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5 Psychological Theories to Persuade businesses and individuals towards SMS marketing

5 Psychological Theories to Persuade Businesses and Individuals Towards SMS Marketing

Admin

Every business wants to be more persuasive, influential with its SMS marketing campaign in order to attain maximum conversion ratio. While businesses are ready to go any heights to make their SMS marketing campaigns a success, they often forget an important part of marketing campaigns, — the target audience’s psychology? This shouldn’t come as a surprise; the hacks for conversion and persuasion start with psychology. (more…)

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