Here’s what not to do…
The millennial population in Australia is characterised by two major appeals. They are capable of high-paying jobs, and they love to spend what they make. This makes them quite a sought after group of consumers for most businesses. And their heavy use of smartphones creates a solid opportunity for marketers to utilise this channel of direct communication, which has a 96% open rate.
The high open rates and the proximity of communication makes this a platform that should be used with utmost care and responsibility. What this means is, pushy sales offers and annoying frequency of messages can cause catastrophic failure of such campaigns.
Here is a list of ethics marketers can follow to ensure that SMS marketing campaigns run for long durations with success:
- Reduce the frequency:
According to a recent study, it was found that 82% of smartphone users would like to receive messages no more than twice a month from a particular brand. If you are anywhere close to this limit with a chance of exceeding it, take a reality check now!
- Always Give A Way Out:
Before we get into the other aspects of the SMS marketing ethos, the most important one is to give them an opportunity to “unsubscribe” or “OPT OUT”. This makes users feel less harassed and gives them control over the incoming messages.
- No time for long dramas:
A short and sweet message always captures people’s attention. Whatever offers you need to communicate can be done through your website and in store. But a simple “we miss you since your last purchase” can create a friendly relationship and urge the customer to come back one more time.
There are many more points that you need to consider to avoid a disastrous campaign. Maybe that’s why it pays off to have professionals handle it.
