-Affordability, visibility and quick management are just some aspects of SMS marketing-
Are you looking to start a small business, or have already set up the business but are looking for an effective means of marketing that doesn’t weigh down on your budget? SMS Marketing is probably the best tool for you to get started. (more…)
A few simple steps to get people talking
When you’re looking at email marketing, there are still certain ways to obtain contact lists with several thousands of email id’s. There are legitimate businesses selling such lists to companies who wish to promote their products, services or offers. (more…)
Tips to refurbish existing content to save time and resources
Carrying out an SMS campaign relies heavily on the content that is to be sent out. Its the marketer’s responsibility to ensure that the content is engaging and offers vital information to the customers to serve the objectives of the business in question. (more…)
The charm and success of SMS marketing highly depends on its short messaging aspect, and actionable links. In our experience, the most effective campaigns are short and precise when it comes to the content. Furthermore, the message offers a quick actionable benefit to the customer. (more…)
Working both ways to ensure smooth business activities
Double marketing is the practice that is used nearly in all types of businesses. What it essentially means is that you are communicating with your supplier and your customers via SMS marketing techniques. Sounds a bit odd? Let us tell you more.
This is the concept of double marketing is best explained through the example of recruitment businesses that have to maintain consistent communication with both, the pool of candidates that they have, and the companies that recruit these candidates and give these agencies their commission. In saying this, we have found out that many recruitment agencies are not yet fully utilising this hidden gem of potential that comes at a very small price compared to other marketing techniques involving many thousands of dollars each month.
When Marketing to the Job Providing Organisations:
When recruiters have established a list of organisations that they constantly supply to, they can formulate a list of such similar clients. This can be done on the basis of industry. For instance, a large catering company that is constantly looking for chefs and kitchen hands to work casually or permanently. And once any given person leaves their current job, the recruitment agency can then inform the respective industry’s clients about this candidate. This can be done instantly through a text, giving a link to further clarify any needed information.
Organisations (clients) can benefit greatly from this service too as they are promptly informed about a new candidate. This leads to efficiency and a close relationship between the recruitment agency and the client.
When Marketing to the Job Seekers:
The process of marketing to the job seekers is equally advantageous. This is so because, without a legitimate pool of qualified and experienced candidates, the agency would run out of business. SMS marketing helps to keep such candidates informed and active on the list. It’s a great way to constantly inform them about new opportunities and maintain a close relationship with the job seekers.
This is just one instance of how SMS marketing can transform your business in phenomenal ways. To know more, simply drop us an email or call us.
We’ve spoken extensively about the marketing nature of SMS marketing. However, there’s a whole other world of application that is benefiting a lot of our clients come from diverse industries like health care, hospitality, retail, wholesale and much more.
SMS marketing is far more versatile than an average person would give it credit for. Its advantages only show themselves to those who endeavour to do business in a seamless and highly efficient manner. It’s like they say, if you don’t look, you’ll probably never find. Let us give you a few instances of how business owners are using the SMS technology to run their businesses:
The hospitality industry includes businesses ranging from small cafes and bakeries to the larger restaurants and catering companies. These businesses require employees to be constantly updated about their shift timings and other particulars. Furthermore, restaurant owners can also use automated SMS services to keep in touch with their suppliers and regular customers (information about special offers, happy hours, events and so on).
The retail industry thrives on customer retention like most types of business models. And what better way to get in touch with your patrons than through their smart phones. We have illustrated the advantages and the abundant limitations of email marketing in our previous articles. Smartphones are accessed nearly every 15 minutes and open rates are upwards of 95% for SMS marketing. In addition to this, retail administration can be carried out through SMS marketing. To allocate shifts and new working positions for employees. SMS services can also help to keep employees alert during peak seasons in order to maintain sufficient staffing requirements.
The health care industry benefits greatly by means of SMS administration. It is imperative to keep in touch with patients about their upcoming appointments so that your time and money isn’t wasted on a missed appointment. Furthermore, this service can also be used to inform patients about prescriptions that need to be renewed, test results and much more.
We have only tried to give you a taste of how effectively you can handle various aspects of your business. If you would be keen on finding out specific details relating to your business, get in touch today.
Social media is the ultimate form of sending and receiving targeted information. The complexity of back-end algorithms is making the world a tiny place with the fantastic connectivity platforms like Facebook, Twitter, Instagram and many more offer. These days we can see that nearly every business seeks to establish a social media presence, in keeping with the times and to target a large group of people in desired locations and under the desired demographics.
How the Social Media Myth is Working:
We have found that new SME business owners are assuming that they can achieve their marketing goals by maintaining a consistent social media feed. While it’s of great importance to maintain your brand image and reach out to new potential customers, it cannot actually deliver your message in the right time to get you the desired outcome.
Why Compare Social Media with SMS Marketing:
It is always great to get a second and a third opinion on any marketing techniques you plan to adopt. For more information, you can always contact us.
SMS marketing is a technology that might not seem very cutting edge from a distance. However, when you start to realise the advantage it has to offer, that is when you start paying attention. Being one of the most cost-effective and successful forms of direct marketing, SMS marketing is a method that is helping nearly every industry and profession out there. From restaurant managers trying to manage internal staff to retail managers trying to draw in repeat purchases, SMS marketing is the go-to tool!
Here are some of the advantages that SMS marketing can offer:
SMS Marketing has always shown signs of being the ultimate form of direct marketing out there, and now we are even certain about the coming future of it. Join the revolution with us!
Email marketing has been in boom ever since the PC and Macintosh devices have flourished in nearly all homes across the worlds. It has provided marketers with a personal approach to marketing directly to their existing and potential customers.
However, with highly controversial open rates, being in the range of 25%-35%, marketers have started to consider other forms of direct marketing. Email marketing was pretty much a step-up for marketing through letters. It could be seen as a more environmentally friendly way of being dismissed by most receivers. Email marketing has never been able to fully realise its potential.
Here is a list of differences between Email marketing and SMS marketing:
Email- Open rates of 25%-35% are said to increase slightly with increase in the number of campaigns sent out each month. This can be viewed as spamming in some cases.
SMS- Open rates soar at about 99%. This is quite magnificent in terms of getting your message out there effectively. Furthermore, 97% of these messages are opened in the first 15 minutes.
Email- As mentioned above, the open rates can increase only with excessive campaigns being sent out every month. This reduces the availability of original content, can increase cost and is still not guaranteed to be opened by the readers.
SMS- Due to the high exclusivity of this method, it is expected that customers can respond to the offers in less than 4-6 text messages.
Email- Email marketing can only serve as promotional tools for marketing products and services.
SMS- Owing to the high open rates, SMS marketing opens up possibilities of being used as an reminder service for time-sensitive offers, appointments and staff communications.
We do not encourage our clients to stick to just one form of marketing and ignore the others. We simply urge them to try everything and see what works. We hope our information about the differences can help you to plan your next marketing campaign.
Need to send an email to someone’s phone as a short SMS? Try the Email to SMS service from SMS Solutions Australia.
What is Email to SMS Messaging Service?
Email to SMS is a form of technology that converts standard emails into SMS messages. This service works on a list of customised clients, enabling business owners, brand executives, marketing teams, campaign supporters to send messages directly to the intended recipients. All this happens with a simple click of a button!
How does it work? Choose a email client of your choice, compose and email using your smartphone, laptop or tablet. Instead of entering the email address in the recipient box, enter the phone number. Enter the appropriate corresponding gateway address as per the service provider. Voila! Your Email to SMS is sent with ease.
Despite the fact that everyone can read emails on their smartphones, there are always a range of situations when sending a short email as a SMS can be advantageous and more practical. The benefits of email to SMS service are extensive!
Improve your business processes with Email to SMS service, in Australia and abroad. SMS Solutions Australia can make it easier to send SMS reminders, confirmations, alerts, hardware monitoring alerts, staff & team alerts, marketing & promotional offers directly from one application. We simply convert your email into a SMS and deliver it, with the whole communications then arriving as detailed emails. Call us to avail our easy Email to SMS platform at 1800 823 859.
Sending a SMS has never been so simple!
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