Businesses, thinking of incorporating SMS marketing in their core marketing modules, often ask: isn’t SMS marketing too old fashioned in a world taken over by smartphones, app and emails? My answer remains a straightforward–No. The same answer I have been answering for the past ten years, an answer I’ll stick to 10 years down the line. (more…)
SMS Marketing
Why you should switch to SMS based marketing right away?
With 98% of texts being read, SMS based marketing offers the highest conversion rates of any marketing channel be it email, print, multimedia, or TV advertisements. In addition, text messages are much cheaper than traditional forms of marketing. In fact, at SMS Solutions Australia, we have SMS packages starting as low as six cents per text.
SMS is considered the best form of marketing communication today. In a 2013 survey, Millward Brown Digital found that consumers favour SMS communication over other forms of marketing including (more…)
