The world of marketing is constantly evolving. The tools that were once deemed as effective are no longer relevant. Let’s take the example of email marketing – in the past people extensively used emails to promote their business and create brand awareness.
However, today email marketing has lost its charm as a lot of recipients treat these emails as spam!
As emails are no longer relevant and effective to promote their business, many marketers have shifted from the email to SMS marketing.
Here are some ideas to efficiently leverage SMS marketing to give your business a boost and create solid brand awareness.
When compared to an email open rate, SMS text has a significantly higher opening rate of 96%. This reflects how a large number of customers perceive texting as a more trusted and personal way to receive marketing offers.
SMS marketing is not only more productive and efficient than traditional email marketing campaigns, it is also better in terms of cost-effectiveness. It yields greater return on investments and has proved to be a game changer for businesses that employ it as a part of their marketing strategies. If you’re looking for that missing ingredient to make your campaigns more effective, SMS marketing might just be what you were looking for. (more…)
One of the most prevalent truths about SMS marketing that we have been noticing is the huge open rate when compared to any type of direct marketing. With an open rate over 95%, comes a huge responsibility on part of the sender (business owner) to keep a check on their ethics and good practice. (more…)
-Tips for effective SMS communication-
With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short and snappy. Your clientele is more likely to open their text messages than they are to check their emails. Most email notifications are swiped away only to be discovered days later when they hardly hold any relevance to what was on offer. (more…)
-Choosing your words carefully-
As we have discussed in the earlier articles about the exceedingly superior opening rate of SMS marketing campaigns (over 98%), it often pays off to consider what the body of the message will contain in relation to how the customer is expected to respond to that stimuli (offer, deal or administrative messages). (more…)
-taking the market by a storm, with a personal touch-
Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing. (more…)
SMS Solutions Australia uses the world's leading secure data cloud based storage facility. Rackspace is recognised as an International Safe Harbour for the storage outside the EU.
