The insurance sector, today, is undergoing drastic transformations in the digitised era. This has compelled the industry stakeholders to amend the way in order to stay relevant and achieve a competitive advantage.
Additionally, with the emergence of technologies and omnichannel marketing, it becomes crucial for insurance companies to innovate, evolve and redefine their operations.
Australia is under lockdown, again! Rising cases of coronavirus have forced the government to impose strict restrictions on businesses to curb the spread of disease. This has adversely affected several industries including hospitality, restaurants, retails and so on. Among these, retail stores have been the most affected as the footfall has become negligible. With no respite in the cases or signs of the lockdown being lifted, many retailers are fearing the worse!
With the second wave of COVID 19 sweeping across Australia, new lockdown measures are implemented to combat the spread of infection. This has posed a new set of challenges for restaurants, cafes and bars. Many restaurants have to scale down their operations and some have to even shut down their business. (more…)
In today’s world, where social media has become a staple, conventional marketing has taken a back seat. With an increasing presence of omnichannel marketing, most marketers now rely on a sophisticated suite of tools to enhance customer services, streamline communication and generate strong business leads. (more…)
Even among a plethora of communication channels, the good old-school SMS still remains the most effective one. With outstanding open rates, SMS has been considered as one of the best ways to streamline mobile banking solutions and communicate with your customers regularly.
Though considered an ultimate communication channel, many in the financial industry, especially the banking sector have not been leveraging the untapped power of SMS marketing. According to an estimate, it’s believed that around 45% of Australians are now using mobile banking. Given such amazing statistics, the financial sector in general and banks, in particular, are looking to leverage SMS to expand their personal reach. (more…)
Enjoying incredibly amazing open rates, shorter response time and higher engagement, SMS is regarded as one of the most influential marketing tools. Unlike your traditional marketing tools like blogs or social media, these non-intrusive snippets work like teasers and motivates the recipient to take action.
While most businesses leave no stone unturned to make their SMS marketing a success, often they miss a crucial part. Failing to catch the right nerve of the target audience will not yield any results, even if the campaign is well-planned and executed. Unless you have not mastered the art of conversion and persuasion, chances are your campaign will go kaput.
SMS is considered as one of the most potent marketing tools. With around 96% open rates, this tool offers an efficient way to communicate with your customers without being too intrusive. With increasing use of mobile phones, SMS marketing allows you to reach and interact with your prospective customers in any corner of the world and at any time.
It may seem like SMS marketing offers a perfect recipe for success. But, sometimes after investing money and resources, this tool doesn’t yield any outcomes and falls short of delivering up to the expectations. If that has ever happened, maybe it’s time to step back and take a look at your SMS marketing strategy.
With the advent of technology, the modern day construction industry is going through a massive transformation. This shift has made it imperative for the construction teams to have a smooth communication for optimum coordination. Moreover, efficient communication plays a vital role in enhancing the overall project efficacy, and relay any changes in the schedule information to various stakeholders.
When it comes to the construction industry, SMS is one of the most impressive and brilliant communication tools. SMS’s can be used as an effective tool for construction professionals to circulate updates and fast track the projects by eliminating any communication gaps.
SMS Solutions Australia uses the world's leading secure data cloud based storage facility. Rackspace is recognised as an International Safe Harbour for the storage outside the EU.
