SMS Marketing is claimed to be one of the most effective means of generating leads and ensuring your messages make it to the masses. But, like with all the other marketing tools, measuring the success of SMS marketing campaigns is almost impossible without the right metrics.
Track the performance of your marketing efforts and improve it with each campaign. Here are 5 key metrics that can help you understand the results of your SMS marketing campaigns.
Are your patients or customers missing their appointments? Are you having a hard time sending a reminder to your consumers? Have you tried sending out appointment SMS messages?
People tend to trust SMS more than other forms of communication because of how protective they are of their phone numbers. Each time a person receives a text message, they know they have opted to hear from the sender. Here are three tips to help you create effective appointment SMS messages:
Do you think SMS marketing is old-fashioned and outdated? Does SMS marketing feel like a waste of money to you? If you answered yes to both questions, you are in for a surprise. SMS marketing is one of the most effective marketing tools that offers amazing results. You can do everything from lead generation to customer care with SMS marketing.
In a world where social media has become an inseparable part of our lives, SMS marketing has proved its potential. Over the years, marketers have enhanced and taken their marketing efforts to the next level to target their audience.
With an impressively outstanding open rate of around 98%, there’s no doubt that SMS is an effective and powerful marketing strategy. Since SMSes allow the businesses to carry out their marketing campaign without investing vast amounts in additional hardware, printing or media buys.
Today, when marketing has become omnichannel, and much of it revolves around social media, the power of a simple yet effective text message is undervalued. What many marketers fail to see here is that “SMS marketing is a dark horse”. It is a universal, familiar and instant way to deliver your message in a non-intrusive manner.
SMS marketing has always been used to drive foot traffic. However, with advancements in mobile technology, several businesses are using it to increase their website traffic.
With an excellent open rate of 95%, the concise SMS makes the call-to-action clear. This encourages the customers to click the link, which helps boost your website traffic.
SMS Solutions Australia uses the world's leading secure data cloud based storage facility. Rackspace is recognised as an International Safe Harbour for the storage outside the EU.
