Prospect Engagement

Texting Prospects (at the Right Time) can massively Boost Conversion.

Sales teams have relied on phone and email to interact with prospects and customers for years. But, customer preferences and expectations are changing, including the channels they use. Sales teams must adopt a multi-channel approach to keep pace and this includes using SMS text messaging.
Once a prospect or lead has interacted with your business, SMS is the perfect way to re-engage or follow-up, but it shouldn't be the first method of contact.
Use SMS to continue engagement, regardless of where leads are in the buying process. Run sales abandonment campaigns to re-engage leads, send out assistance and confirmation messages to build rapport, or interact directly to garner feedback.
The fact that texting is personal is what makes it an extremely powerful channel for getting the attention of prospects. Because it is so personal, timing and technique become more important than any with other prospecting channel.
We talk to strangers on the phone, email strangers, and meet strangers in person, but rarely text strangers. This is why more than any other prospecting channel, familiarity is critical for prospecting via text.
Text messaging works best as an integrated part of a larger prospecting system and strategy rather than a stand-alone channel.

Companies that use text messaging for sales convert 40% more deals than those that don’t.*
Sales SMS following up other channels increases conversion over 100%'*
3 or more purposeful text messages after initial contact can increase conversion rates by 328%.*
74% of people form positive impressions of businesses who interact via SMS.*
80% of professionals use SMS for business purposes.
85% of consumers want to engage in two-way conversations with businesses.*
90% of consumers prefer text over phone calls, and one-third prefer SMS over all other forms of communication.
*Study by Leads360, 2017. https://www.marketingprofs.com/charts/2013/10210/texting-prospects-at-the-right-time-boosts-conversion