Customer Loyalty & Retension

Small businesses may lament the fact that they don’t have the advertising budgets that larger businesses do. But there’s one area where small businesses generally win out against the big guys: customer service.
Happier customers stay with you longer, give you more money, and recommend you to others.
We know it also costs 5X-25X more to get a new customer than it does to keep an existing customer, and a 5% increase in customer retention can increase profits by 25%-95%!
Many of the factors that impact Customer Experience have nothing to do with your product or service.
SMS can be used effectively for Customer Service and Support. When one of your customers has a need, you want to resolve it immediately. Unlike email, when people text they expect a fairly quick response. Texting also allows customers to get on with their day during the conversation, which isn't the case for calls or live chat.
SMS is also enormously effective when used for onoing Customer Engagement. A customer's full value often doesn’t come from a 1-time purchase, but from repeat purchases. Every time someone buys from you again, your cost per sale goes down and your revenue per customer goes up. T
SMS campaigns are also brilliant for retargeting: along with regular offers addressed to long-term customers, you can send specifically targetted special offers, deals, coupons, and discounts to those who have been inactive for some time.

HOW TO BUILD CUSTOMER LOYALTY
1/ Offer exceptional customer service
2/ Get personal
3/ Offer incentives to existing customers
4/ Communicate (regularly!)