Blogs

With an increasingly high number of Australian households spending big on dine-outs and takeaway meals, the restaurant industry is...

The world of marketing is constantly evolving. The tools that were once deemed as effective are no longer relevant. Let’s take the...

When compared to an email open rate, SMS text has a significantly higher opening rate of 96%. This reflects how a large number of...

Every major business school will teach you that retaining customers are far more cost effective than to create new customers. Some...

One of the most prevalent truths about SMS marketing that we have been noticing is the huge open rate when compared to any type of direct...

Organising a conference, workshop, or any other special event is not an easy task; many things need to be scheduled and mobilised over...

-Tips for effective SMS communication- With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short...

-Developing and retaining customer base- Energy providers in Australia are working in a highly competitive industry. It is very common to find sales experts taking to the streets and approaching each household to get new clients. However, energy suppliers do not need to stick to just one form of marketing or sales. SMS marketing opens up a whole new avenue for promotion of their services, directly to the mobile phones. With an open rate of over 98%, it is an untapped source

-Choosing your words carefully- As we have discussed in the earlier articles about the exceedingly superior opening rate of SMS marketing campaigns (over 98%), it often pays off to consider what the body of the message will contain in relation to how the customer is expected to respond to that stimuli (offer, deal or administrative messages). In the past we have also looked at the advantages SMS marketing offers over email marketing, and how both are results of evolving form

-taking the market by a storm, with a personal touch- Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing. By no means do we discourage the use of alternative forms of marketing. If your budget allows it, it would probably be a wiser option to try different types of marketing to see how it works for your business. Ho

-Affordability, visibility and quick management are just some aspects of SMS marketing- Are you looking to start a small business, or have already set up the business but are looking for an effective means of marketing that doesn’t weigh down on your budget? SMS Marketing is probably the best tool for you to get started. SMS Marketing is fairly multi-faceted, contrary to popular belief. Customer acquisition and retention are two primary goals of a small business. In terms of

A few simple steps to get people talking When you’re looking at email marketing, there are still certain ways to obtain contact lists...

Tips to refurbish existing content to save time and resources Carrying out an SMS campaign relies heavily on the content that is to be...

The charm and success of SMS marketing highly depends on its short messaging aspect, and actionable links. In our experience, the most effective campaigns are short and precise when it comes to the content. Furthermore, the message offers a quick actionable benefit to the customer. SMS marketing is a highly potent tool of marketing and even administration. Both of these aspects can be utilised profitably when it comes to cafes and restaurants. These businesses are highly peop

Working both ways to ensure smooth business activities Double marketing is the practice that is used nearly in all types of businesses. What it essentially means is that you are communicating with your supplier and your customers via SMS marketing techniques. Sounds a bit odd? Let us tell you more. This is the concept of double marketing is best explained through the example of recruitment businesses that have to maintain consistent communication with both, the pool of candid

We’ve spoken extensively about the marketing nature of SMS marketing. However, there’s a whole other world of application that is...

Social media is the ultimate form of sending and receiving targeted information. The complexity of back-end algorithms is making the world a tiny place with the fantastic connectivity platforms like Facebook, Twitter, Instagram and many more offer. These days we can see that nearly every business seeks to establish a social media presence, in keeping with the times and to target a large group of people in desired locations and under the desired demographics. How the Social Me

SMS marketing is a technology that might not seem very cutting edge from a distance. However, when you start to realise the advantage it has to offer, that is when you start paying attention. Being one of the most cost-effective and successful forms of direct marketing, SMS marketing is a method that is helping nearly every industry and profession out there. From restaurant managers trying to manage internal staff to retail managers trying to draw in repeat purchases, SMS mar

Email marketing has been in boom ever since the PC and Macintosh devices have flourished in nearly all homes across the worlds. It has...

Need to send an email to someone’s phone as a short SMS? Try the Email to SMS service from SMS Solutions Australia. What is Email to SMS Messaging Service? Email to SMS is a form of technology that converts standard emails into SMS messages. This service works on a list of customised clients, enabling business owners, brand executives, marketing teams, campaign supporters to send messages directly to the intended recipients. All this happens with a simple click of a button! H