Case Study Cherry Closet Boutique
Gisborne Power Products is a local business in the North West of Victoria. Having been in business for nearly 10 years they have tried and tested many types of marketing including newspaper, catalogues, letter response and in store advertising over that time. Servicing a large rural area with sales of the leading brands of outdoor power equipment, after sales service and parts & repairs means they have a large and diverse customer base.
SMS is perfect for an individual, personal message or for a broadcast campaign to the entire database. Andrew Hall, owner of Gisborne Power Products, has found the effectiveness and ROI of SMS far surpassing all other methods and says:
“SMS is absolutely the best bang for your buck”
Andrew further explained that by using the SMS Solutions Australia service:
“It has created business, especially during winter when floor traffic is slow”.
Gisborne Power Products use SMS in a variety of ways to not only increase sales, but also to increase customer service and improve customer loyalty.
They have used SMS to increase customer awareness of other services such as skills & training workshops and free pickup & delivery – all of which directly contributes to the bottom line of the business.
One of the previous campaigns offered free pickup and delivery and Andrew Hall explains that “the offer was still effective three months later!!!” Another campaign resulted in 30 new customers.
Gisborne Power Products are now looking into other ways they can make SMS work for the business.
While Gisborne Power Products are a success story, they are a clear indication that SMS works. SMS is now the most powerful tool for direct personal marketing. There is no other more effective way of getting your message into the hands of customers, individually or as a whole.
Call SMS Solutions Australia today and let us help your business discover the power of SMS and you will also see the results. 03) 9279 3986