EAGLE BOYS PIZZA
It was the feature-rich Web account that persuaded Eagle Boys Pizza to choose SMS Solutions Australia as their SMS marketing provider.
The SMS Solutions Web Account SMS service, with its advanced range of features including message scheduling, broadcast sending, target market lists, automatic unsubscribe and full reporting has proven to be invaluable for Eagle Boys Pizza as they seek to increase sales through brand awareness and customer retention.
Established in Albury, New South Wales in 1987, Eagle Boys Pizza now have approximately 180 stores throughout Australia and are the third largest pizza chain in the country.
Although Eagle Boys Pizza use all the traditional methods of marketing and advertising, from newspapers, radio, flyer drops and targeted mail, they had not previously looked at the effectiveness of SMS as a channel. They were quickly convinced:
“SMS is faster and easier to implement with a quicker turnaround time, meaning less work, while being more direct and personal compared with other methods” Chris Rosetta – Eagle Boys Pizza Franchisee.
Eagle Boys Pizza now regularly use the SMS Solutions Web Account as a simple and convenient method of contacting their customers. Typical communications include informing customers about menu specials, specific day specials and new options available for ordering. All of which generates increased brand awareness and definable additional revenue, helping Eagle Boys Pizza to maintain their position in a very competitive market.
Chris Rosetta, Eagle Boys Pizza Franchisee, explains:
“The SMS Solutions Web Account service is simple, easy, quick, direct and instant. We have had a 10-20% return on messages sent, showing the capabilities of SMS are cheaper and easier while delievering great results”.
Eagle Boys Pizza continue to use the SMS Solutions Web Account to send messages to their customer base because it works!
In a previous campaign, the Bendigo store sent a message raise awareness of the online ordering system. From just 250 messages sent they had an average increase of 52, providing an ROI well over 400%.
With the cost of SMS marketing not even coming close to the costs for traditional methods of marketing and advertising, and with the higher results returned, SMS proves to be the most effective method of communicating with your customers: time effective, cost effective and ROI effective.
Call SMS Solutions Australia today and let us help your business discover the power of SMS and you will also see the results. 03) 9279 3986