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Case Study Cherry Closet Boutique


Suzi Hanula, the owner of Cherry Closet Boutique, really wanted to find an easy way to be in-touch with her customers and with the SMS Solutions Australia service she has managed just that. With a significant boost in sales from the campaigns, Cherry Closet Boutique has found the best and most effective way to communicate with their customer base and increase return visits.

Cherry Closet Boutique is a quality fashion store, nestled in the heart of Berwick, south eastern Victoria. Cherry Closet has everything from day wear to stylish evening wear.

SMS solutions Australia approached Cherry Closet with ideas for potential marketing using direct SMS campaigns targeted at their customer database. As they were new to this form of mobile marketing they required the support and assistance that SMS Solutions Australia could provide to guide them through the process. Owner, Suzi Hanula explains;

“The VIP night campaign was a great success, with many more people attending the in-store evening than expected, all spending well.”

Cherry Closet Boutique uses the SMS Solutions Australia Web account to create and send their campaigns. The account allows them to easily update their database with new customers, while any customers who do not wish to receive the messages, once they reply with STOP, are automatically unsubscribed. After a few minutes Suzi was able to upload the database of customers and create the campaign ready to send at the scheduled time.

“The fact that every message includes my customers’ first name means they feel this is a personal invitation sent directly to them.”

Cherry Closet Boutique are now looking at further ways to send SMS campaigns on a regular basis to inform customers of specials, arrival of new season’s stock, clearing old stock, VIP nights and generally maintaining contact with customers.

“The last campaign directly generated over $2,500, enough revenue to pay the rent! With the total cost of less than $30, it was a huge success”.

Ms. Hanula is planning new ways for SMS communication to benefit her business. They have begun collecting birthdates for their customers to automatically send out a simple birthday message with an offer to use in store, a great way to maintain a high level of customer loyalty and repeat sales.

Call SMS Solutions Australia today and let us help your business discover the power of SMS and you will also see the results. 03) 9279 3986

Some of our

Current Customers


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What they say

Customer Testimonials

  • SMS Solutions system has been so easy to use, so effective as a part of our marketing mix and a powerful communications tool for our business.

    David S. Director. Theatre Royal.

  • Great value. All customers get the messages - instant results.Builds loyalty. Prompts customers' minds.

    Andrew D. Owner. Eddie Elias Menswear.

  • Very effective advertising direct to my customers. Good value and results are easy to track. Fantastic service

    Ian C. Owner. Lamanz Fashion.

  • The most effective advertising we have done in nine years and definitely the cheapest.

    Vanessa E. Owner. Skate & Surf.

  • The SMS campaigns have been great for business and I have seen a huge improvement in sales while decreasing my total advertising spend. It is very easy to use and the customers think it's great.

    Melissa K. Manager. Wet’n’Wild

  • Best advertising we have done! Creates a wider web of people shopping at our store. Very simple to use and customers love the simplicity of SMS.

    Tony S. Owner. Extremity Fashion.

  • Great result with our first experience. We had a 50% increase in our usual VIP night for Clinique. Great way to make our customers feel special especially when using their first name. User friendly and easy to set-up.

    Lucy S. Manager. Terry White Chemist.

  • Very easy to use. Great support from the company. Second to none service. Genuine concern and interest in our success and effectiveness of the program.

    Ken M. Owner. New China Restaurant.

  • Love it! Unbelievable! We sent our first message out to 653 customers. Total revenue directly generated from that campaign was over $7,500. The cost was less than $80. This is easily the best return on marketing investment I've ever made.

    Rob B. Manager. Victoria Hotel

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Reseller Program

We are currently actively looking for partners to market the SMS Solutions Australia system within a number of regions in Australia.

We value our partnerships with resellers and support them with the tools they require to conduct business in a professional manner.

The SMS Solutions Australia system is the most advanced and comprehensive SMS toolkit available in Australia today, with unique features that allow you to communicate quickly and directly with targeted, personalised messages using SMS.

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Or just call 03) 9279 3986 or request a Call Back above.

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Thank you for your interest in SMS Solutions Australia. Please complete the form below and we will get the right person to contact you as soon as possible. Alternatively you may email enquiries@smssa.com.au, or call us on 03) 9279 3986.

Free Trial

We are happy to provide a Free Trial to companies that are contemplating how to best use SMS marketing. Please complete the form below and we will contact you as soon as possible. Alternatively you may email enquiries@smssa.com.au, or call us on 03) 9279 3986.